A ForwardX paper · free · an easy read

FiftyLetters

Nobody will read your emails or your DMs.
Here’s what they will read.

You started a business. Now get it started.

How to get your copy

Ring and ask for it.

There is no download button. Ring the number and ask for Fifty Letters. You’ll be talking to one of ours, and she’ll send it to your phone or your inbox while you’re still on the line.

01423 226701

Any time, day or night. Your copy comes as a private link: the phone edition and the A4 one.

Chapter one · The envelope

It is twenty to nine on a Tuesday. The owner of a small lettings agency sits down with a coffee and opens her laptop. 212 unread emails. She deletes about 190 of them without reading a word.

Her phone buzzes. A notification from LinkedIn, two from Instagram. She does not look.

On the desk, on top of the post, is one envelope. It has her name on it, spelled right. It is not a bill and it is not a bank. She opens it before she has finished her coffee.

Eight days later the letter is still on her desk. She has picked it up four times. On the ninth day she rings the number.

Why that envelope worked, and why almost everything else you are being sold right now does not.The rest is in the paper. Ring 01423 226701 and ask for a copy.

What’s inside

01
Building became free.Over half a million new apps in six months, and downloads barely moved.
02
Then shouting became free too.Why your emails and posts are landing in a pile nobody reads.
03
The trap.Automating because you can, and the one question nobody asks first.
04
Why the envelope wins.What real post does on a desk, measured, not guessed.
05
Fifty letters.How it works, how many a day suits you, and what it costs.
06
The numbers, for the sceptics.Every figure, where it came from and how much weight it will bear.

Is this you?

It’s written for businesses that sell to other businesses. Accountants, agencies, recruiters, IT support, cleaners, trades that work for firms, makers who sell to shops and restaurants.

If you sell to the public, a café, a salon, a shop, it’s still a good read, but the letters chapter isn’t your answer. Ring anyway and ask what would be.

Why ring, not download?

Because that’s the whole idea in the paper. A letter with a number on it, and someone who answers when it rings, at nine in the morning or eleven at night.

Ring for your copy and you’ll hear what that’s like from the other end. That call is the thing we build.

Fifty letters.
A number that is answered.